painted floral

Category: Womenswear / Outerwear / Print Design

Objective: Develop a statement floral print and explore its application across outerwear designs, balancing visual impact and commercial viability.

Hired services in this project: Design Ideation, Pattern Design, Editorial Pictures

The project focuses on print-led design, using a floral artwork inspired by painterly textures and organic mark-making as the main visual driver across different jacket typologies. Variations were explored through scale, placement and fabric mix, allowing the print to function as a statement element while remaining adaptable to commercial outerwear.

A dense arrangement of colorful flowers, including pink, orange, white, blue, and green leaves, with various floral patterns and textures.
Woman with red hair wearing a colorful floral jacket and matching pants, standing against a white wall with a clear blue sky in the background.
A woman with shoulder-length red hair standing against a white textured wall with a blue sky overhead. She is wearing a colorful, floral-patterned jacket and matching pants.
Woman with red hair wearing a colorful floral patterned jacket and matching pants, standing outdoors against a white wall and blue sky.
Five colorful, floral-themed jackets with various patterns and styles displayed on a white background.
A woman with short, wavy red hair standing against a white textured wall, wearing a cream-colored textured jacket and matching pants with a colorful floral shirt underneath.
A woman with short, wavy, reddish-brown hair standing against a white wall, wearing a floral patterned jacket and matching pants, with a small white pocket on her jacket.